Portrait photography is one of the most popular forms of photography today, and many amateur and professional photographers alike enjoy capturing beautiful portraits. Hashtags are an essential tool for promoting your work on social media platforms, and they can be used to increase the visibility of your photos and build a following.
Hashtags are words or phrases preceded by the hashtag symbol (#). When used in conjunction with a photo, they help categorize the image and make it easier for viewers to search for related images or to find your work. For example, a portrait photographer may use the hashtag #portraitphotography to categorize their images, so viewers can easily find similar images.
Using hashtags effectively is key to getting your work noticed on social media. Here are some tips for using hashtags in your portrait photography in 2023.
1. Use Relevant Hashtags
The best way to get your work noticed by the right people is to use relevant hashtags. Think about the type of portrait photography you do and the audience you are trying to reach. For example, if you specialize in newborn photography, you should use hashtags such as #newbornphotography, #babyphotography, and #newbornportraits. If you are targeting a more general audience, you can use more generic hashtags such as #portraitphotography and #portraits.
2. Use Location-Based Hashtags
Using location-based hashtags can be a great way to get your work noticed in your local area. For example, if you are a portrait photographer in Los Angeles, you could use hashtags such as #losangelesphotographer, #losangelesportraits, or #LAphotography. These hashtags will help you reach people who are looking for portrait photographers in your area.
3. Use Popular Hashtags
Popular hashtags are a great way to reach a larger audience and get your work noticed. Popular hashtags are those that are used frequently by other photographers, so it is important to research which ones are the most popular in your niche. Some popular portrait photography hashtags include #portraits, #portraitphotographer, #portraitphotography, #portrait_ig, and #portraitmood.
4. Use Unique Hashtags
In addition to popular hashtags, it is also a good idea to use unique hashtags that are specific to your business and style. For example, if you specialize in outdoor portraits, you could use #outdoorportraits or #adventureportraits to help people find your work. You can also create your own unique hashtag that is specific to your business, such as #yourstudiophotography.
5. Avoid Overusing Hashtags
It is important to not overuse hashtags in your posts. Too many hashtags can make your posts look spammy, and it can also make it harder for people to find your work. A good rule of thumb is to use no more than 10-15 hashtags per post.
6. Keep Your Hashtags Updated
It is important to keep your hashtags up to date and relevant to your work. As time goes on, certain hashtags may become more popular or less popular, so it is important to stay on top of trends and use the most relevant hashtags for your work.
Conclusion
Using hashtags effectively is key to getting your portrait photography noticed on social media. By using relevant hashtags, location-based hashtags, popular hashtags, unique hashtags, and avoiding overusing hashtags, you can increase the visibility of your work and build a following. Keep your hashtags up to date, and you will be sure to get the most out of your portrait photography hashtag strategy in 2023.